The CEO is trying to make the stores a destination for ‘serious musicians’ by putting more high-end instruments on the floor and creating an in-house guitar to sell.

Guitar Center is offering a wide range of deals across Positive Grid products right now, with huge savings on its Spark ...

Guitar Center has finally added an actual letter "G" to its official logo after 50 years. You're probably wondering why this is newsworthy, but if you're here, it's probably because you may not have ...

Guitar Center CEO Gabe Dalporto has hailed Smith’s innovations, with Mayer delivering a heartfelt speech at the ceremony ...

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Guitar Center on Wednesday announced its namesake and Musician’s Friend e-commerce store saw November and December preliminary sales increase 6.6%. CEO Gabe Dalporto said the quarter was the company’s ...