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“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

Last year, Google announced its new FLoC technology with which the company planned to phase out web browser cookies. However, the technology presented issues with privacy and raised a lot of concerns ...

Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers? FLoC, we hardly knew ye. Google had a change of heart this week for its ...

The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

Google has recently unveiled its Topics API as a new method for tracking cookies and offering interest-based advertising. The Topics API will replace FLoC. According to The Verge, the Topics API can ...

Google has provided new information on the end of the troubled development process for the FLoC (Federated Learning of Cohorts) it had hoped to use as a replacement for cookies, and it has done so as ...

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is ...

Google is now rolling out the related topics search filter feature on desktop search results. The related topics filter first launched on mobile search last December. Now Google is bringing it fully ...

Google floated a new set of ideas Tuesday for changing how advertising on the Web should work, scrapping and replacing a previous plan that had triggered anger and concern from privacy advocates and ...