As more and more people understand the importance of Google AdWords, more and more people want to get involved in maximizing their profits when advertising on Google. A Search Engine Watch Forums post ...

Kathleen from the Google team announced in the Google AdWords Help forums a feature that helps new or existing AdWords advertisers learn how to use the various Google AdWords user interfaces. It is ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

PPC Hero has details about a new Google AdWords beta named contact form extensions. Contact form extensions provides a contact form directly in the search ad, which a searcher can fill out and the ...

A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic. When a previous SEO’s efforts have run amok because of ...

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

Advertisers are leaning into AI to help optimize pay-per-click (PPC) campaigns. But how reliable is that AI guidance? Five popular AI tools – ChatGPT, Google AI Overviews, Google Gemini, Perplexity, ...