Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

Google is taking steps with its AdWords and AdSense programs to assist advertisers in launching site targeted campaigns, help publishers sell those advertising spaces, and even optimize the ...

Google announced on Twitter yesterday that they have added "two changes to make it easier to specify landing page parameters." Specifically (1) Final URL Suffix is now available in Google Ads and (2) ...

Opinions expressed by Entrepreneur contributors are their own. Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing ...

About 40% of consumers will leave a page if it takes longer than three seconds to load. The average retail mobile site loads in 6.9 seconds. See a problem here? Officially launched earlier this year, ...

In a DoubleClick Advertiser blog post, Google announced it is expanding the Accelerated Mobile Pages (AMP) product to include ads and landing pages. Pages built in AMP HTML are designed to load ...

At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search advertisers, Google is launching a beta to serve AMP-enabled landing ...

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

A WebmasterWorld thread discovers a brand new Google AdWords quality score metric, page load time. The new factor has just been added to the AdWords full dump of their help section (here is a picture ...