Gatorade is rolling out a major overhaul with new packaging, lower-sugar formulas, fewer artificial colors, and a bigger ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It's no longer focusing primarily on ...

In a stunning pivot, Gatorade is leaving athletes behind for the everyday person. Developed for elite athletes in the ...

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...

The first-of-its-kind formula is set to begin rolling out to stores in 2026, with nationwide availability expected by next ...

Many GOP states are enacting soda and candy bans for food stamp purchases amid MAHA's healthy food efforts. Some retailers and SNAP users find the new rules complicated.

The fruit punch, lemon lime and orange varieties of Gatorade’s signature Thirst Quencher beverage and Gatorade Zero will ...

Gatorade parent company PepsiCo said Thursday they're hoping to broaden their customer base to include non-athletes who are ...

Karl-Anthony Towns goes viral after a hilarious Gatorade moment during his postgame press conference steals the spotlight.

PepsiCo is pushing Gatorade into new territory. New packaging, reformulated drinks, and a product built for long flights and ...

Gatorade undergoes a major rebranding to compete in the growing hydration market, introducing new products and packaging to ...