Whether your distribution platform is print, Internet, television or radio, the function of advertising is based on the principles of supply and demand. The goal of creating a specific demand for your ...

Marketing is a culmination of effective messaging, well-planned financing and budgeting, targeted selling, and strategic distribution. A marketing team is often made up of a variety of professionals ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

As the year is now in full swing, it’s time to sit back and reflect on what we can learn from 2014, and what 2015 means for digital growth. Software business Adobe and digital marketing company ...

This exploratory study investigates both marketing and strategic functions of advertising agencies in China. The results of factor analysis identify four categories of strategic functions: product ...

If I asked you to describe the goal of your company’s marketing program, what would you say? Chances are, your answer would make some reference to increasing sales. Although that seems appropriate, in ...