From community spaces to athletic equipment, the message is consistent: women’s sports are no longer adapting to what exists; they’re building what’s been missing.
Forbes contributors publish independent expert analyses and insights. I cover the business of women’s sports and gender equity in sports. Sep 23, 2025, 09:25am EDT BROOKLYN, NY - September 8: New York ...
What makes a great women’s sports city? The easy, oft-cited answer comes down to a single word: “Vibes.” It’s an overused word these days, but it suggests something intangible in addition to all the ...
The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...
Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Women’s sports are finally getting the attention they’ve ...
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