Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. Generative AI is complicating the already rather bloody ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Advertisers love a reason to flex their creativity and deliver impactful messages to their audiences. This February brings three such opportunities: the Winter Olympics, the Super Bowl and the NBA ...

A closed-loop attribution solution from a managed services provider, designed for the automotive industry, is providing a link between connected TV (CTV) ad exposure and sales. Strategus, a ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...

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Although connected TV (CTV) impressions continue to grow -- now comprising 17.9% of time spent viewing in 2024 versus the year before -- CTV advertising spend is only 7.4% of total media spend, ...

New Specification Enables Programmatic Trading Of Emerging CTV Formats With Greater Clarity And Efficiency; Open for Public Comment Until June 5, 2026 NEW YORK, May 6, 2026 /PRNewswire/ -- Today, IAB ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...