Here’s a look at what makes a great brand name, including some successful examples and at least one fail. Words matter. Especially when customers are considering whether to buy your product. There are ...

There are two types of names you can create out of spare parts: compound and blended words. Compound words are still recognizable as names made of two words. Blended words go a step further — they’re ...

How are we able to recall a word we want to say? This basic ability, called word retrieval, is often compromised in patients with brain damage. Interestingly, many patients who can name words they see ...