This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’re looking to attract and convert new leads, ...

Intuit's Mailchimp will let you maximize email marketing for your business. You can try its tools by signing up for the ...

Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...

With almost 4.4 billion people expected to use email by next year, you know email is a marketing channel worth pursuing. Here are five rules to help you reach, engage, and convert more prospects this ...

Amazon is enabling merchants to send email marketing messages to a wider swath of customers through a Tailored Audiences tool unveiled at its Accelerate conference. The idea is to help sellers reach ...

Opinions expressed by Entrepreneur contributors are their own. Email has become the preferred way for people to stay informed about the brands and products they care about. However, the email ...