Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their nightly antics. But what do experts say about whether or not it's a good idea ...

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‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years. It’s now a worldwide holiday phenomenon. Christa Pitts (left) and Chanda Bell, sisters and co-CEOs of The Lumistella Co., which ...

(CNN) - Even though Santa Claus can see you when you’re sleeping and knows when you’re awake, he still needs help from his elves. Elf on the Shelf was created 20 years ago, and since then, more than ...