For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

We’ve all been there. You’re scrolling through Facebook and Pinterest, and you keep seeing that elf. Yes, the one with the mischievous smile that gets into over-the-top, precarious situations. I know ...

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

Warning: This article may contain spoilers for young eyes. Even Jolly Ol' St. Nick needs a helping hand now and again. While he sees you when you're sleeping and knows when you're awake, Santa Claus ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular ...

If there's one thing no one needs at the holidays, it's more stress, especially if you've got children at home. Yet, in hundreds of thousands of households across the country, a 10-inch red-clad Elf ...

Santa’s sneaky elves donned in red suits with crisp white collars have been making chocolaty messes on kitchen counters and dangling dangerously from Christmas tree branches — all while unsuspecting ...

The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

It’s hard to break into the Christmas canon — just ask anyone who’s tried to come up with a song that will top Brenda Lee or Mariah Carey on the holiday charts. And yet The Elf on the Shelf has defied ...

While he sees you when you're sleeping and knows when you're awake, Santa Claus can't be everywhere, all the time. That's why he has an army of trusty elves to help determine who's been naughty or ...