Heineken made a documentary about 26 ordinary locals in Kilteely, Ireland, who bought their local pub to save it from ruin.
The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention.
If you’ve stepped foot inside a good pub, you know it’s not always about how much the beer costs or how good it tastes that ...
The Pub That Refused To Die - a documentary from Gar O’Rourke - tells the remarkable true story of 26 ordinary locals from Kilteely, Ireland, ...
Irish Mirror on MSN
Village toasts new documentary film about The Pub That Refused To Die
Movie shows how Kilteely’s last local bar cheated closure - and almost entire village turned out for the premiere ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Heineken is expanding its “For the Love of Pubs” ...
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