Put your thinking caps on to discover the star of Downy Unstopable's new Super Bowl ad. A certain celebrity has agreed to appear in the ad, but only if he can back up the company's claims that the ...

Downy leaves clothes feeling so soft you would rather rip them on than off CINCINNATI--(BUSINESS WIRE)--During last night’s Victoria’s Secret Fashion Show, one of the sexiest events of the year, Downy ...

CINCINNATI -- The Procter & Gamble Co. is linking laundry to fashion in what's billed as the biggest product launch yet for its venerable Tide brand. Fashion mentor Tim Gunn of reality TV's "Project ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Downy Unstopables has enlisted a mystery pitchman for a campaign leading up to a final ad during Super Bowl LVII. Parent company Procter & Gamble said it hired a “famous skeptic” for a string of early ...

In a new spot for Downy Unstopables, a mystery skeptic puts the brand’s 12-week freshness claim to the ultimate test: sniffing laundry nonstop until Super Bowl Sunday. The new spot, titled ‘I’m not ...

Are you a print subscriber? Activate your account. 39 min 38 sec ago By Garett Sloane - 1 hour 30 min ago By Tim Nudd - 2 hours 7 min ago By Ad Age Staff - 3 hours 32 min ago By Adrianne Pasquarelli - ...

Jim Harbaugh has a classic look. Well, it’s really the coaching sweater and the khaki pants, no matter where he’s coached in his career. In fact, Harbaugh cashed in considerably with his khakis, as in ...

One of the many issues I have with the film industry is the sheer number of remakes they push in front of the public these days. Where's the fun or originality in that? Well, apparently Super Bowl ...

Mega-advertiser Procter & Gamble doesn’t want to wait until February to start playing in the Super Bowl. Football fans don’t even know which two teams will play in Super Bowl LVII, slated to be ...

The surprise superstar sets out to prove the laundry refresher wrong in its claims of 12-week freshness, and won't show his face unless its guarantee is true Contributor, PEOPLE Put your thinking caps ...