These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Scan the search results page of any portal, and it’s easy to see why Internet search is such a tricky maze for some direct marketers to follow. With “Sponsored Links,” “Direct Web Matches” and ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...