As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

The University announced a new set of logos and other branding elements as part of an overhaul of their branding and ...

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

In that context, typography is the one element in a brand’s toolkit that can consistently connect all those digital ...

A prancing horse. A leaping jaguar. A three-pointed star. Most of us not only recognize these symbols and the brands they represent, we likely have an emotional reaction (good or bad) to them. Logos ...

Mesa wants to have a strong brand identity – much like Apple, Nike and Amazon do – that resonates with residents, businesses and visitors. And it’s good for economic development, city staff argues.

You’ll find the iconography on your Windows PC will update over the coming weeks. Nine of the core Microsoft 365 services ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

On Sept. 4, Austin officials unveiled the city’s first-ever unified brand logo as part of a $1.1 million rebranding project, but the new wavy blue and green “A” has already sparked backlash from ...

As much as the best Italian performance cars have pushed boundaries in performance and styling, there's also another element that makes them so desirable among collectors. It's hard to define exactly ...

uBrand, an innovative AI-driven brand management platform, today announced a strategic partnership with LogoAI, a global leader in AI-powered logo and identity design. This collaboration introduces a ...