The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

Customer journey management platforms connect the customer’s sequence of interactions with the company’s ability to ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Rafa Flores, Chief Product Officer @Treasure Data, is redefining market-agnostic saas with breakthrough solutions at the edge of Data & AI. Many organizations weigh the option of building a customer ...

Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution and activation in one governed environment. The launch positions marketing as ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series ...

With a radically innovative AI-native architecture that eliminates the constraints of legacy marketing clouds or fragmented SaaS stacks, Treasure AI helps top brands get their customer experience ...