There is an almost irresistible pull to that signal, and although it varies from program to program, it means the same thing, "you've got mail!" It's really a necessary task, but for far too many ...

£100m of BBC's existing commissioning budget prioritised over three years The BBC has pledged to spend £100 million of its TV commissioning budget over three years from April 2021 on diverse content.

Research undertaken by James Hurman and Peter Field points to a "Creative Commitment" metric as having a strong correlation with campaign effectiveness. Brands and agencies have a new metric that can ...

The BBC invested £128.5 million ($165.7 million) into TV and radio content in the first two years of its Creative Diversity Commitment, a year ahead of target. In doing so, it exceeded the original ...

WARC, the global authority on marketing effectiveness, has released its Health of Creativity 2025 report, revealing compelling evidence that highly awarded creative ideas are significantly more ...

Stanbic IBTC Holdings Plc has restated its commitment to developing sustainable impact in the global creative industry and contribute to the growth and advancement of the Nigerian creative industry.