India’s spice racks are undergoing a quiet but powerful disruption. Long driven by brand familiarity, colour, and aroma, the spice market is now facing uncomfortable questions around accountability.

The spice market in India is going through a significant change. People usually bought spices based on the following parameters: Brand, trust, colour and aroma. Consumers, especially the young, GenZ ...

Cookme is one of India’s oldest and most trusted spice brands, with its origins in Sutanuti, present-day Kolkata. The root of the brand is interwoven with its ancestral organization, which saw the ...