Trust is the foundation of every successful brand-consumer relationship, but it’s also fragile. As consumers become more aware of how their data is collected and used, their expectations for ...

People throw around the word "unprecedented" a lot—possibly too much. And yet, I find myself grasping to find a better descriptor for the environment that many clients are facing right now. Amid ...

For decades, marketing 101 courses have taught and reinforced the very linear, very neat progression of the purchase funnel. Guiding marketing decision-making since its inception, it’s a rinse and ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

New loyalty program reveals success with consumers. Investing in consumer relationships is vital to remaining competitive within the industry. The rise of loyalty programs is one of the best ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Sowmyanarayan Sampath ...

Study from Fetch reveals CPG, retail and restaurant marketers prioritize retention ahead of acquisition, in light of fragmented consumer spend and attention MADISON, Wis., June 6, 2024 /PRNewswire/ -- ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...