A new study published in the Journal of Consumer Psychology reveals a hidden tension in ethical consumerism: While consumers ...

Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — ...

A new study published in the Journal of Consumer Psychology reveals a hidden tension in ethical consumerism: While consumers morally support companies ...

Ah, summer. Beach days, iced lattes, slow mornings by the pool…what’s not to love? The sun is shining, temperatures are rising, and our moods are on the upswing. Yet, summer isn’t just for suntans and ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

Wine corks do more than seal bottles - they change consumer perception of the wine iteself. The holiday season is in full swing, and so are holiday get-togethers. What’s the go-to hostess gift? Or the ...