As a result, consumer buying behavior is evolving. Rather than defaulting to massive, all-purpose marketplaces, many shoppers ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

The honey market remains a compelling field of study due to the multifaceted motivations behind consumer purchasing behaviour. Research indicates that consumers are drawn not only to honey’s ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

The U.S. home and office furniture market continues to expand, supported by trends such as remote work adoption, residential ...

Word of the Day – Monopsonistic describes markets where one or few buyers dominate sellers or workers. In the U.S., over 60% ...

Brands are shifting from traditional loyalty programs to 'Loyalty 3.0', leveraging smart QR codes and first-party data for ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

Luxury home appraisals now reflect buyer behavior, design priorities, and local market insight as expectations shift in ...

The Consumer Products – Staples is operating in a difficult demand environment, as companies navigate a macro landscape where household budgets remain stretched and purchasing decisions are ...