EXCLUSIVE: Largo, the AI-solutions company backed by Sylvester Stallone, has acquired U.S. consumer research and market ...

Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

BluePill builds "AI consumers" — digital twins of real audiences — that accurately predict how people will react to products, campaigns, and ideas in minutes at 90% lower cost. BluePill solves a ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

The London-based company is due to launch in early April and will be headed by Matt Powell, who joined B2B International in 2004 and has worked with companies such as Gillette, Intel and Microsoft.

LONDON, ENGLAND - MAY 10: A shopper carries bags through the Oxford Street financial district on May 10, 2024 in London, England. The Office for National Statistics (ONS) revealed that the UK's gross ...

The research examines ingredient transparency, supplement formats, and routine compatibility shaping consumer preferences in ...

Nigeria’s spirits market is growing rapidly, driven by youth demographics, social media influence, and affordable packaging ...