When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Boston, MA - Pharmaceutical companies spent close to $2.5 billion in the year 2000 advertising directly to the general public, the fastest-growing form of promotion in the industry's arsenal since the ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In today's dynamic marketing landscape, companies have a responsibility ...

Private equity has long been celebrated for unlocking value in undervalued companies and underperforming sectors. Yet, despite its financial acumen, the industry faces a critical and often-overlooked ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

This post was co-authored with Ms. Lily Johns, research coordinator at the University of Michigan. As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to ...

CHICAGO (Reuters) - When consumer advertising began for the popular blood-thinner Plavix, Medicaid insurance programs for the poor and disabled spent millions more on the drug, even though the ads did ...

Even in an era of more precise targeting and personalization, 44% of American consumers feel “ignored” by most advertisers, according to recent data from iHeartMedia and Pushkin Industries. Those ...

STAMFORD, Conn.--(BUSINESS WIRE)--Most global consumers see companies as the most responsible party for protecting customer data privacy. However, growing mistrust by consumers of companies not ...