On June 12, 2025, Senators Bernie Sanders (I-VT) and Angus King (I-ME) introduced the End Prescription Drug Ads Now Act (the Act) that would prohibit pharmaceutical companies and arguably any other ...
ChatGPT ads are here. This guide shows small businesses how to master conversational advertising, AEO, and GEO to dominate ...
The modern consumer is not anti-advertising; they are quick to tune out anything that feels misaligned with their needs. What users increasingly value are experiences that respect their time, reduce ...
Sens. Bernie Sanders (I., Vt.) and Angus King (I., Maine) introduced a bill Thursday that would ban pharmaceutical manufacturers from using direct-to-consumer advertising, including social media, to ...
Most consumers -- at least those participating in a privacy survey from Tinuiti -- are unwilling to have their behavior tracked in exchange for relevant advertising, but the majority say they are ...
(CNN) — For decades, pharmaceutical companies have shelled out big bucks to broadcasters to place ads between TV segments. But a pair of policies being considered by US Health and Human Services ...
President Donald Trump on Tuesday signed a memo to rein in direct-to-consumer advertising for prescription drugs on television, social media, and other platforms. The memo directs the Food and Drug ...
Just when we were starting to get comfortable talking to AI, a new bombshell entered the villa: ads in chatbots. This much we know. What we don’t know is exactly how AI search platforms plan to serve ...
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