When a storied Chicago institution like Lou Malnati’s teams up with an innovative powerhouse like Ladle, the results are ...

Opinions expressed by Entrepreneur contributors are their own. All aspects of marketing thrive under a consistent, long-term approach but none more so than branding. Without coherent techniques and a ...

Coming up: How to Make Smart Financial Moves in Any Climate As Founder and CEO of Farmer’s Fridge, Luke guides the company’s vision and provides strategic direction for the executive team and business ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...

Drive customer engagement and loyalty across all locations. Sponsored by Ansira Imagine a scenario where customers receive mixed messages about a brand. For example, national advertising does not ...

Effective communication is about having the right interaction in the right moment, delivered in a way that generates a positive experience and outcome. In a previous article, I outlined why businesses ...

When you hear ‘branding,’ do you immediately think of a Fortune 500 company dropping six figures on a new logo and ad campaign? Numbers like that are out of reach for most businesses here in Maine, ...

In today's fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective ...

There are many essential components in a merger and acquisition process, but visual design and design languages should always aim for consistency. The Fast Company Executive Board is a private, ...

Opinions expressed by Entrepreneur contributors are their own. Maybe your brand is already well-established. Or…it’s an idea living in your head. Either way, there comes a time as an entrepreneur ...

Successful branding involves a good deal of testing and iterating. However, once audiences are aware that it exists and are considering its products or services, too much variation in a brand’s ...