Imagine yourself as a graphic designer for New Age musician Enya, tasked with creating her next album cover. Which two or three colors from the grid below do you think would “go best” with her music?

Would they be the same ones you’d pick for an album cover or music video for the heavy metal band Metallica? Probably not. For years, my collaborators and I have been studying music-to-color ...

In language, we easily link colors and emotions. English speakers see red, feel blue, or are green with envy, meaning they are angry, sad, or envious, respectively. French speakers voient rouge (see ...

Oscar Wilde once said, “Mere color can speak to the soul in a thousand different ways.” And he may have not known how right he was. Have you ever felt green with envy? Sang the blues? Been given the ...

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In this post, I ...

The relationship between colour and emotion perception forms a multifaceted domain that bridges cognitive science, psychology and visual art. Research in this area explores how various colour ...

No matter how intelligent, logical and measured we think we are, humans can be irrational. Sometimes even illogical. Above all else, we’re emotional beings, and we may often think with our hearts. But ...