A new study published in The Journal of Neuroscience suggests that the human brain responds to colors in a way that is ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

LOS ALAMOS, N.M. — A study from Los Alamos National Lab corrects a historic error in the 3D mathematical space used by scientists for more than a century. New ...

Have you ever argued with someone over the color of an object? If you remember the viral debate about what color a certain dress was, it turns out, there's actual science behind why everyone was right ...

Our brain efficiently processes sensory input by merging data from multiple senses, creating associations like warmer temperatures with warmer colors or flavors with specific colors. A study in ...

A creative girl surprised her colorblind boyfriend with EnChroma glasses to ‘prompose’ to him using a color perception test ...

A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...

Technology used by UC Berkeley researchers to see a new color may allow for development of new ways to see and research eye diseases. The machine, dubbed Oz, was previously used to shoot lasers into ...