U-Haul contends it has used the color orange in its branding for 79 years. It claims Public Storage wants to stop mom-and-pop operations from using the color. U-Haul asks the court to cancel marks ...

The color of your child’s bathing suit could be what saves their life. ... a solid neon orange suit is more visible on the dark pool bottom than a neon orange suit with large navy stripes.

A new, limited edition wristwatch takes it cue, or rather hue, from the bright color of the launch and entry suits worn by NASA astronauts. Casio's latest G-Shock features an orange body and strap.

U-Haul International filed suit against Public Storage arguing for Public Storage’s continued use of the color orange and the word “orange” in connection with its self-moving and storage ...

The color of your child’s bathing suit could be what saves their life. In a crowded pool, lots of kids are swimming and splashing around. While it might be easy to see them swimming above the ...