Coca-Cola's third-quarter results exceeded Wall Street's expectations on resilient demand for its zero-sugar drinks and ...

As Coca-Cola explores reviving retro flavors, the Save Tab Soda Committee remains vigilant. They continue to plan campaigns, ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Diet soda has been wildly popular since the 1980s, and recent "zero sugar" products like Coke Zero and Pepsi Zero have brought better taste (or at least taste closer to the full-sugar versions) to low ...

Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

Coca-Cola expects to take an impairment charge of about $1 billion during the fourth quarter of 2025 related to the sale of a ...

Coca-Cola Southwest Beverages is pulling some of its products in Texas because they could potentially contain metal pieces.

The Coca-Cola Co. has paid for its last Tab. The company has announced that it will stop selling cans of Tab at the end of the year, discontinuing the once-popular diet soda from the '70s and '80s ...

ATLANTA, Ga. (BRPROUD) – Say it ain’t so! December 31 marks the end of not only 2020, but a part of soda history. TaB diet soda is no more when the calendar turns to 2021. This ends a 57-year-run as ...

Fans kept the brand alive despite minuscule sales; now Coke says it's time to let go. The TaBaholics saw it coming: those iconic pink cans of their favorite low-cal soda brand were becoming harder and ...

The dominant force in the non-alcoholic ready-to-drink industry has a global presence, as its products are sold in more than ...