A new Journal of Marketing study sheds light on the dynamics of likes in social advertising and their impact on user ...

We’re in the middle of a digital health boom — a market valued at $180B projected to grow to $549B by 2028 — and the potential to make nutrition care more accessible is exciting. But something’s ...

Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...

If you want to go into advertising, get a computer science degree. Why? “Madison Avenue is increasingly a bastion of geeks: computer programmers, data heads and quantitative analysts,” The Wall Street ...

Affiliate marketing in online entertainment relies on precise strategies to drive traffic and conversions through ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands. From agency roles to Fortune 500 marketing leadership to ...

Since the arrival of the internet and online marketing, measuring and analyzing certain metrics has been essential for those wanting to attract audiences and sell online. Figures like click-through ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...