Children's clothing retailer Carter's is rebranding to appeal to a new generation of parents

Children's clothing brand Carter's is announcing a rebrand as it tries to keep up with the modern parent and its core customer base.

Gen Z parents are changing the children’s clothing industry, and Carter’s is making a big move to keep up

The new logo, tagline and ad campaign reflect shifting attitudes among Gen Z parents, who grew 15% as new customers in Q2.

Less is More! A Guide to Stylish Kids' Clothing Mix-and-Match and Selection

SummaryAre you struggling with the rapid growth of children's clothing, replacements, and storage? In this book, we teach the ...

Philly mom wants to help parents sell their kids’ old clothes, inspired by her experience at Urban Outfitters and eBay

Parents say they're overwhelmed by figuring out what to do with their kids' old clothes. This Philly mom has a solution.
Business Insider

I worked in a children's secondhand store. Here's what you should know before donating.

I worked at a consignment store in my final year of high school. Each shift, customers would bring bags of old clothing for us to sort through to determine if it was acceptable to sell. Being a ...
Business Wire

Carter’s Launches First Children’s Clothing Recycling Program With TerraCycle®

ATLANTA--(BUSINESS WIRE)--Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North America of apparel exclusively for babies and young children, announces the launch of Carter’s recycling ...
Yahoo

High-end children’s clothing store opens in SLO — with ties to a earlier downtown staple

Add Yahoo as a preferred source to see more of our stories on Google. A high-end children’s clothing store has opened in downtown San Luis Obispo in its first-ever standalone location. Sandbox Kids, ...