As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...

Video may have killed the radio star, but it looks like print catalogs and the Internet have a much more symbiotic relationship. About half of consumers shop by catalogs and online. Forrester Research ...

In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience for users. Perhaps it’s time that print ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced that its wholly owned subsidiary CognitiveDATA is ...

The Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report reveals nearly 70% of respondents reported increased multichannel sales over the prior year, and 59% reported ...