Maybelline has spent decades earning trust in the drugstore beauty aisle, not by chasing short-lived trends but by refining formulas that consistently work. At CVS, Maybelline remains one of the most ...

Long days, loud music, and nonstop dancing call for makeup that stays on from sunrise to encore. We’ve got L’Oreal, E.L.F., and all the essentials. A spritz of Sun Bum Original SPF 45 Sunscreen Face ...

As if these massive discounts weren't enough, the secret sale includes other cool beauty deals, like two bottles of Garnier shampoo or conditioner for just $9 and up to $10 in ExtraBucks rewards ...

CVS has debuted a new store-within-a-store beauty format called BeautyIRL in four test stores in Florida, Connecticut and Massachusetts, as part of the company’s partnership with Glamsquad. Similar to ...

NEW YORK — CVS’ affinity for Finland continues to grow, as the chain drugstore devotes more space and attention to its exclusive Finnish beauty brand, Lumene. One year after CVS rolled out Lumene to ...

This season, our beauty routines are having a spring fling with drugstore beauty products. Not only are these formulas just ...

Add Yahoo as a preferred source to see more of our stories on Google. One of my all-time favorite beauty hacks for deals is checking out what CVS has online before I go pick up my prescriptions. It ...