Clothing label Boxfresh has handed its integrated events and retail activation account to Bray Leino following a four-way-pitch. The appointment will see Bray Leino, owned by the Mission Marketing ...

Bring together a smart, Brabus and some cool designer ideas and the sky is the limit. This is pretty much what happened recently, when British street brand Boxfresh left their mark on a new smart ...

A couple of months back we were telling you about a smart concept created by British street brand Boxfresh in collaboration with Brabus, which at that time was likely to stay a one-off vehicle. We ...

Before streetwear became the penultimate trend of the 21st century, Boxfresh has been elevating British street style since 1989. Originating from humble market stall beginnings, Boxfresh evolved to ...

Marco Ellerker, managing director of Boxfresh owner Pentland Brands’ lifestyle division, told Drapers focusing on footwear would deliver “long-term sustainable growth” for the label. Clothing, ...

Managing director Daniel Morris said he was looking for someone who can “lead Boxfresh’s marketing strategy both in the UK and overseas.” He added: “We want someone who understands lifestyle brands ...

Boxfresh, which formerly operated a flagship store in Covent Garden, currently sells online and through concessions, but is set to open a new store in Box Park, a new shopping mall concept opening in ...

For Boxfresh, the iconic British streetwear brand, the answer is: you party. This is a massive year for the label, which was born in the rave culture of the late Eighties and began life on humble ...

Boxfresh, the urban clothing brand, is launching a range of body products in Boots stores this month. It will include body wash and body spray.

Pentland Brands is to make around 350 jobs cuts as part of a strategic review of the business that will see it “hibernate” the Boxfresh brand and resize its support functions. The UK company said the ...