Levi’s Blue Tab collection has touched down in the U.S. The heritage denim brand launched the premium collection in Japan in February, fusing elements of Levi’s Vintage Clothing and Levi’s Made in ...

Levi Strauss has its sights on both high-end and budget-conscious shoppers as it aims to sell more denim. The company is rolling out one of its most premium lines of apparel yet with the launch of ...

Levi’s Blue Tab is one of the most intriguing moves made by the king of American denim in a long time. While the brand is no stranger to working with Japanese denim, the new collection offers the ...

Levi Strauss & Co. (LEVI) discussed its strategic goals for the emerging Blue Tab collection during its presentation at the UBS Global Consumer and Retail Conference. Blue Tab, which is Levi’s newest ...

Levi’s premiumization has been a years-long journey, fueled by exclusive limited-edition drops, high-profile designer collaborations, and moments on the couture runway. Now, a new collection takes it ...

In the early 1900s, every pair of Levi's jeans was made using Cone Mills denim sourced from the legendary mill's North Carolina factory. When Cone Mill shuttered operations stateside, though, Levi’s ...

Levi's is expanding its premium Blue Tab jeans line to more stores in 2026, aiming to capitalize on the faster-growing premium denim market. These higher-priced jeans, inspired by Japanese selvedge ...