When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

From the beginning, Hindsgaul tried to toe the line between period accuracy and realism—which isn't easy when you're dealing with the era of the perm. "The '80s are quite a complicated area to work ...

If there’s one thing we know about beauty trends, it’s that they always circle back. What goes around comes around – often with better products, and fewer regrets. And while the last decade has been ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Back in the Eighties no self-respecting fashion victim of either sex would be seen dead without a perm, frosted highlights and a shell-suit. For 20 years the crime against hair fashion embodied by the ...