You know success level is elite when the conspiracy theories start being whispered. Beer for a Year is now famous at Colorado State men's basketball games. Here's a look at the phenomenon where CSU ...

North Carolina guard Ian Jackson (11) glides to the basket for an acrobatic dunk during the second half against Johnson C. Smith on Sunday, October 27, 2024 at the Smith Center in Chapel Hill, N.C.

Surly Brewing Co. is bringing together Minnesota craft beer and professional basketball with the introduction... The post ...

Basketball got the beer money. Many smaller sports around the NCAA are still looking for a lifeline. The expansion of March Madness and the $300 million in extra revenue that comes with it through ...

BLOOMINGTON, Ind. — Indiana University basketball fans will be able to enjoy a cold one while watching the Hoosiers this season. The university announced Monday that fans age 21 and over will be able ...

The tradition continued last week when K-State athletics director Gene Taylor announced that the Wildcats will begin selling ...