Ja Morant revealed the upcoming Nike Ja 4 on social media. Here’s a first look at the new model, early thoughts, and when ...

Memphis Grizzlies guard Ja Morant is set to receive his fourth signature shoe with Nike. Morant unveiled a first look at the ...

Nike’s basketball shoe sales plummet as experts point to a "crisis of personality" and a decline in NBA star power affecting ...

McKenna Woliczko thanked Nike for the opportunity to don the Caitlin Clark "Rookie of the Year" shoes in the McDonald's ...

Nike Basketball unveiled the new Nike LeBron Witness IX PE Monday, a player-exclusive colorway in honor of Bronny James. The ...

Some are wondering if the popularity of NBA players isn't what it used to be given the decline of the Nike stock.

Four of which came from the Nike Kobe line.

Incoming Purdue center Sinan Huan participated in the Nike Hoop Summit on Saturday night in Portland, suiting up for Team ...

The Kobe 10 Elite High “What The” is one of the wildest Kobe releases ever. Here’s its history, performance, and resale ...

The iconic athletic apparel brand is facing tough competition, even if a women's sports boom boosts growth.