Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

For the first time, scientists can freeze-frame the exact moment an animal makes up their mind and commits to a choice—simply ...

Rituals aren’t about adding process for process’s sake. They’re about designing habits that make decision making faster, ...

Intelligence and data aren’t enough for effective decision making. Here's how to harness the underlying drivers of ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

The military decision-making process (MDMP) is not a boogey man to be feared, but a process to be embraced and mastered by all staffs charged with developing operations plans and orders. It is a ...