Co-Founder of The Abbi Agency, a full-service agency focused on creative, digital and PR in travel and tourism, tech, and public affairs. This year has brought unprecedented changes to the media ...

Public relations, or PR, practitioners and members of the media have roles that are in many ways complementary. Both sides of these relationships have common goals of creating a story, or developing a ...

PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

Opinions expressed by Entrepreneur contributors are their own. Public relations campaigns like the one that helped “sell” the Gulf War have gained criticism for deliberately altering perceptions.