Registration day shouldn’t feel like crisis management. Yet countless event organizers find themselves sorting through ...

Lamborghini has long been known for building extroverted,over-the-top exotics, so it’s no surprise its current logo — a buff bull — is an in-your-face exclamation mark on the hoods of the wedge-shaped ...

Did you ever notice how big badges on the front of cars are getting these days? Have you ever wondered whether it's out of a need for automakers to "compensate" for their prospective buyers lack of ...

A new Honda logo is coming, first seen on its 0 Series EV concepts, signaling a broader branding shift beyond just the cars themselves ...

The logos that represent car brands and models often act as a proxy for an otherwise ever-evolving and amorphous concept, so they had better be good ones. When someone thinks about Mercedes-Benz, what ...

The Chevrolet Corvette’s history dates back to the early 1950s, when GM design boss Harley Earl decided it was time to take advantage of the newfound passion for European sports cars and racing that ...

What is the definition of a luxury car? A luxury car can be defined in many ways. For some it’s a car that has a higher level of equipment, comfort and/or performance than an average car. For others, ...