Today's moment was chosen by Carolyn Hadlock, principal and executive creative Director at Young & Laramore. Below, find out why BMW's film series 'The Hire' is her favorite marketing moment. We all ...

By Dan Fox April 18, 2024 11:45 am EST ...

BMW Films presents "The Hire", a series of nine short films produced for the Internet in 2001 and 2002, with a ninth short film following in 2016. A form of branded content, all nine short films ...

For any of you that don't know, BMW commissioned four relatively major directors (Ang Lee and Guy Ritchie are the two I remember off the top of my head) to make short films about a driver for hire. Of ...

Back in 2001, David Lubars led one of the most influential ad campaigns of this century. BMW Films’ “The Hire,” was a series of short films released in 2001 and 2002, starring Clive Owen, with cameos ...

THERE'S A new trio of BMW films, called "The Hire," out on the Net. The three shorts -- John Woo's "Hostage," Joe Carnahan's "Ticker" and Tony Scott's "Beat the Devil" -- are the latest series ...