B2B technology marketers are facing increased scrutiny on return on investment (ROI) alongside tighter budgets and elevated expectations as they plan for 2026, according to new research from market ...

Explore the top ABM tools and insights for 2025. Learn how to link ABM to commercial success with expert advice and vendor ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading integrated communications agency, today announced the availability of a new report: Marketing in the Face of Uncertainty: Practical Budget Strategies ...

Lately, being a B2B marketer feels like the ground is constantly shifting beneath your feet. Tried and true B2B marketing strategies are being pressure tested by changing customer behaviors and ...

NEWTON, Mass.-- (BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services today announced a new strategic content sharing ...

Key highlights from Forrester's B2B business buyer and marketing, sales, and product predictions include: ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

New research by KnowledgeStorm and Universal McCann illuminates the impact that emerging online media have on B2B technology marketing and shows how online video, social networks and Wikis are ...

Many B2B companies are reporting a variety of challenges in finding new customers: - Sales cycles have become longer and more ...

In my line of work, I see a lot of different content marketing strategies and tactics. Some are definitely winners, while others are … not. Content marketing is an incredibly powerful tool in ...