It would be very expensive; The recent and growing injection of AI into search has made the business more uncertain than ever; Apple doesn't want to sell targeted advertising, as

Apple senior VP of services Eddy Cue says Apple will not create a search engine to compete with Google as it “would cost billions of dollars and take many years,” as recorded in a motion to intervene filed with the Department of Justice (DOJ) on Monday.

Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

Apple wants to join the antitrust case against Google, and it has explained why it doesn't want to create its own rival search engine.

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Apple has stepped into Google’s high-stakes antitrust trial, aiming to defend its billion-dollar revenue-sharing agreement with the search giant, according to Reuters. This arrangement ensures Google remains the default search engine on Apple’s Safari browser,

Apple is requesting to join Google's antitrust trial to protect their $20 billion annual search engine partnership. Apple asserts no plans to develop its own search engine and argues that removing Google as the default search engine would harm consumers.