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Lego and Golin have won the International category at The Drum Awards for PR. Here is the award-winning case study. In 2023, the LEGO Group wanted to establish an all-new ‘home-grown’ IP of its own to ...
A new Lego animated show and its toys aim to stimulate children’s imaginations and give them power over their dreams. While modern Lego sets are always aimed at a wide variety of different people the ...
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