As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. The post 9 features your marketing team needs in its project management tool ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

There is a big misconception in the marketing industry: it’s our clients who need project management mechanisms, whereas we marketing specialists and agencies do not. This could not be further from ...

Agility isn’t just a buzzword anymore; it’s how corporations do things now. Customer expectations and markets change quickly. Businesses that can’t keep up with these changes can fall behind. Being ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...

Multiple clients with multiple projects, all with multiple deadlines... Most of us in marketing are balancing several clients, each with different projects in various stages of completion. While we ...

CRM software solutions with built-in project management tools help streamline client relationships and task management. Explore our top picks for the best CRM solutions with project management. When a ...

In business office parks across America, salespeople are having a heck of a time selling project management software to small-business owners. Inquire about the objections, and you hear that finances ...

When I worked as a copywriter at a dog-toy-slash-tech company, we used Airtable and Basecamp to organize our workflows. At my next job, the marketers made us learn Asana (“same as Airtable but much ...