Add Yahoo as a preferred source to see more of our stories on Google. The United States is one of just two countries where drugmakers can advertise directly to patients. BrianAJackson/iStock via Getty ...
In July, spending on TV ads for prescription drugs reached a low not seen since this time last year. Pharmas shelled out a combined $173.9 million to air ads for the top 10 drug brands last month, ...
We've all seen them: 30-second television ads from attorneys, targeting those who've had a negative side effect after using a pharmaceutical product: "If you or a loved one suffered serious medical ...
HHS Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary, MD, MPH, would seemingly like us to believe that they are strong-arming pharmaceutical companies into ending misleading marketing ...
Editor’s note: This article was updated on 12 September 2025 to correct a mischaracterization of the history of adequate provision concept in drug advertising ...
DTC Drug Ads: New Study Finds Perception of Risks Diluted by Lengthy Side Effects List A study on direct-to-consumer (DTC) drug advertising published Monday in Nature Human Behavior finds that ...
Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...