Add Yahoo as a preferred source to see more of our stories on Google. The United States is one of just two countries where drugmakers can advertise directly to patients. BrianAJackson/iStock via Getty ...
In July, spending on TV ads for prescription drugs reached a low not seen since this time last year. Pharmas shelled out a combined $173.9 million to air ads for the top 10 drug brands last month, ...
We've all seen them: 30-second television ads from attorneys, targeting those who've had a negative side effect after using a pharmaceutical product: "If you or a loved one suffered serious medical ...
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Will Cracking Down on Drug Ads Help Patients?
HHS Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary, MD, MPH, would seemingly like us to believe that they are strong-arming pharmaceutical companies into ending misleading marketing ...
Editor’s note: This article was updated on 12 September 2025 to correct a mischaracterization of the history of adequate provision concept in drug advertising ...
DTC Drug Ads: New Study Finds Perception of Risks Diluted by Lengthy Side Effects List A study on direct-to-consumer (DTC) drug advertising published Monday in Nature Human Behavior finds that ...
Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...
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