EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s YouTube ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

AMC felt pressure from movie studios. Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that ...