Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

Why e.l.f. Beauty Is Back in Focus Ahead of Earnings e.l.f. Beauty (ELF) is drawing fresh attention as investors look toward its upcoming earnings release, with interest centered on projected earnings ...

OAKLAND, Calif.--(BUSINESS WIRE)--In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new ...

e.l.f. boldly plans livestream during the full game, disrupting the traditional tune-in TV experience OAKLAND, Calif.--(BUSINESS WIRE)--The Big Game is here, and e.l.f. (NYSE: ELF) is making a new ...

E.l.f. Beauty recently signed a definitive agreement to acquire celebrity skincare brand Rhode, founded by Hailey Bieber, in a $1 billion megadeal. The agreement includes $800 million of consideration ...

e.l.f. teams up with Chime to create a game that empowers youth with essential money management skills e.l.f. is the first beauty brand to launch a financial literacy game on Roblox. In partnership ...

e.l.f. Beauty shares plunged after Q2 2026 revenue missed estimates and management issued cautious guidance, sparking a 40% decline from pre-earnings levels. Short-term U.S. sales decline stemmed from ...

Add Yahoo as a preferred source to see more of our stories on Google. A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the ...

When we named Tarang Amin Modern CEO of the Year in December 2024, the E.l.f. Beauty chairman and chief executive had racked up a string of notable successes. Under Amin’s leadership, the publicly ...

E.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode for $1 billion. The deal will build on E.l.f's efforts to expand further into skincare and reach a higher-income consumer. "I've been in ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.